Cookie Policy
Last updated: July 2026
This Cookie Policy explains what cookies are, which cookies Relational Lab uses on this website (relationallab.pt), for what purposes, and how you can manage your preferences at any time. It should be read together with our Privacy Policy.
1. What are cookies?
Cookies are small text files that a website places on your computer, phone or tablet when you visit it. They are widely used to make websites work, or work more efficiently, as well as to provide information to the website owners. Cookies do not harm your device or contain viruses. Similar technologies, such as browser local storage, are covered by this policy where they perform equivalent functions.
2. Why we use cookies
Relational Lab uses cookies to:
- Ensure the technical operation of the website and remember your preferences (for example, your cookie choice);
- Understand, in an aggregated and anonymous way, how visitors use the site, so we can improve it;
- With your consent, measure the effectiveness of our campaigns and show relevant content and ads on third-party platforms (Meta, Google Ads and LinkedIn).
Analytics and marketing cookies are only installed if you accept them in your cookie preferences. You can withdraw your consent at any time.
3. Types of cookies we use
- By who manages them: first-party cookies (set by Relational Lab) and third-party cookies (set by others, such as Google).
- By duration: session cookies (deleted when you close the browser) and persistent cookies (which remain for a set period).
- By purpose: strictly necessary cookies (essential to the site's operation), analytics cookies (which measure site usage) and marketing cookies (which measure campaigns and enable relevant advertising). Analytics and marketing cookies are only enabled with your consent.
4. Cookies used on this site
| Cookie | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
| cookie_consent | Relational Lab (first-party) | Stores your cookie choice so the banner is not shown again. | Strictly necessary | Persistent (until removed) |
| _ga | Google (third-party) | Distinguishes unique visitors. | Analytics | 2 years |
| _ga_<ID> | Google (third-party) | Persists the measurement session state. | Analytics | 2 years |
| _fbp | Meta Platforms (third-party) | Identifies the browser to measure Meta (Facebook/Instagram) ads and conversions. | Marketing | 3 months |
| _gcl_au | Google (third-party) | Links the visit to Google Ads campaigns (conversion measurement). | Marketing | 3 months |
| UserMatchHistory, li_sugr, bcookie | LinkedIn (third-party) | Measurement and targeting of LinkedIn campaigns. | Marketing | Up to 6 months |
Note: the cookie_consent preference is stored in your browser's local storage. Analytics cookies (_ga) are only set after you accept analytics cookies.
5. Third-party cookies (Google Analytics)
With your consent, this site uses Google Analytics 4, a web analytics service provided by Google LLC, which collects aggregated and anonymous information about site usage (pages visited, time on site, traffic source). These cookies are only installed if you accept the "Analytics cookies" category. You can also disable Google Analytics on all sites by installing Google's opt-out add-on. For more information, see Google's Privacy Policy.
If you accept marketing cookies, this site also uses the Meta Pixel (Meta Platforms Ireland Ltd.), Google Ads (Google LLC) and the LinkedIn Insight Tag (LinkedIn Ireland). These tools let us measure campaign effectiveness and show relevant ads on those platforms. They are only loaded after your consent, which you can withdraw at any time. See the Meta Policy, Google Ads Policy and LinkedIn Policy.
6. How to manage or disable cookies
You can change or withdraw your consent at any time using the button — also available in the site footer — which reopens the cookie preferences panel.
Alternatively, you can set your browser to block or delete cookies. Learn how in the most common browsers:
Please note that if you block strictly necessary cookies, some features of the site may not work properly.
7. International data transfers
Information collected by Google Analytics may be transmitted to and stored by Google on servers located in the United States, under the safeguards provided by the EU-US Data Privacy Framework and the standard contractual clauses approved by the European Commission.
8. Updates to this Cookie Policy
This Cookie Policy may be updated periodically to reflect changes in the cookies used or for legal reasons. The date of the last update is shown at the top of this page.
9. Contact
For any questions about this Cookie Policy, contact us at geral@relationallab.pt.